How sustainable your packaging and products are judged is determined by, The Carbon Footprint. Some factors defining this are:
Efficiencies in labor and transportation.
Material reduction through improved design and inventory management.
Lowering energy consumption.
Recycle waste for reuse when possible.
Learn more about what the paper industry is doing by reviewing the following websites:
Sustainable Forestry Initiative
http://www.sfiprogram.org/
Rainforest Alliance
http://www.rainforest-alliance.org/
Forest Stewardship Council
http://www.fsc.org/en/
Cheers
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